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Making word-of-mouth marketing work
Latest updates about word-of-mouth and viral marketing Summary: #alexfromtarget with Ellen DeGeneres, Psy with Gangnam Style, and Baumgartner with Red Bull – word of mouth (WOM) marketing at its best....
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Facebook, viral marketing or #wef15 – why benchmark ?
Summary: What is better for a CEO? Using Facebook, launching a word-of-mouth or buzz marketing campaign, or blogging from the World Economic Forum 2015 in Davos or #WEFdavos? We show you how to decide....
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WEF Davos 2015: Top 100 CEO bloggers
Summary: We rank the top management-level bloggers. We also discuss, why Sheryl Sandberg and Eric Schmidt could ask Marissa Mayer for some blogging ADVICE. This is the second blog post about WEF Davos...
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5 steps for creating viral content
In this series, professionals share their WOM (word-of-mouth) marketing secrets. Read the stories about contagious content, WOM and viral marketing here. How can we create content that will go viral?...
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WEF Davos 2016: Top 100 CEO bloggers
Just about a week ago we discussed how well WEF Davos manages to engage and dialogue with its audience on social media, such as its blog (WEF Davos 2016: Talk is cheap). Incidentally, we have had a...
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#helpilayda crowdfunding campaign: Interview
Help for cancer patients: FIND the right treatment and hospital. Need this in German? – Crowdfunding Kampagne: Rettet Ilayda Ilayda’s Blog Facebook Page Donate now please – it makes a REAL difference...
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Influence marketing experts’ top secrets
Summary: Revlon chooses a social media influencer – nail ‘artist’ Chelsea King. How did Revlon rank influencers in order to make their choice? What ROI (return on investment) can Revlon expect?...
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Fake reviews? Lessons from Brexit
Summary: What does the Brexit crisis have in common with fake online reviews? What role can data analytics and analysis play in this saga? This post provides guidance for depending on hashtags and...
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Project management: DrKPI Brand Buzz and Influence Analytics
Summary: Communication by email, Skype or Google Talk is nothing new these days. But a purposeful, structured face to face meeting in pleasant surroundings achieved the push we needed today. A couple...
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WEF Davos 2015: Top 100 CEO bloggers
Update 2016-01-17: WEF Davos 2016: Top 100 CEO bloggers Summary: We rank the top management-level bloggers. We also discuss, why Sheryl Sandberg and Eric Schmidt could ask Marissa Mayer for some...
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Project management: DrKPI Brand Buzz and Influence Analytics
Summary: Communication by email, Skype or Google Talk is nothing new these days. But a purposeful, structured face to face meeting in pleasant surroundings achieved the push we needed today. A couple...
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Booking.com, Yeego: NH Hotel Group #epicfail
Summary: Leveraging your digital prowess means providing great online service to start with. This case study outlines how digital failings can lower trust and reputation. How this affects your brand...
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Steve Jobs and customer service: 3 keys to success
In short, we all have wishes for 2017 (I wish for better customer service in my Christmas stocking). The bad news is, you better manage three challenges to improve your customer service. The good news...
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WEF Davos 2017: Best 100 CEO bloggers
Summary: We published a #DrKPI WEF Davos blogger ranking for 2015 and 2016. This post presents the 2017 rankings, as well as: four habits of successful WEF Davos bloggers, AND three lessons learned....
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